Virtual Workshop: SDLA Module 2: Charting the Course / Setting Direction

When:  Apr 2, 2025 from 09:00 AM to 12:00 PM (PT)

Presenter: Martin Rauch, Rauch Communication Consultants, Inc.

Day One: Fulfilling Your Districts’ Mission – Charting the Course
Day Two: Get the Word Out!  Best Practices for Communication & Outreach

This course will highlight the importance of setting the direction for your district. Learn the critical components of direction setting for your district along with how to avoid planning pitfalls. Attendees will walk through the steps of establishing and fulfilling your district’s mission, vision, values, and strategic goals, and how to communicate those objectives to your constituents. This session looks at common communication breakdowns and potential areas for improvement in public agency communications.

We will discuss proper and effective communication methods to be aware of as a governing official including:  

  • Identifying audiences. 
  • Responding to public input. 
  • Media relations.
  • Legislative outreach and advocacy.

Wednesday and Thursday, April 2 and 3, 2025, 2025
9:00 a.m. to 12:00 p.m. each day

$265 CSDA Member
$530 Non-member

Eligible for SDRA Credit Incentive Points

Need help paying for registration? Click here to apply for a scholarship.